Last week this column commenced a series of articles about steps and principles to follow in order to reinforce our club’s DNA and move Blackpool FC forward into a new era as a well-supported, financially sustainable and successful community football club playing attractive, attacking football to its highest aspirations and abilities. It continues this week by looking further at the vital aspects of community interest and interaction.
If you read the Blackpool Supporters’ Trust page in the homecoming 9th March Southend match day programme (page 23) you might have noted that two of BST’s key aims are: to help strengthen the bonds between club and community and to be a force for good in the town. Community involvement has always been a focus for the Supporters’ Trust - we are, after all, constituted as a Community Benefit Society. In the past we have raised funds for Variety Children’s Charity, for MIND, AgeUK, Trinity Hospice and the Boathouse Youth project in addition to seasonal foodbank initiatives and continued support for the Gary Parkinson Trust. It has always seemed entirely logical to us that BST would at some point work closely with the football club’s own Community Trust, but the political landscape just wasn’t right for that to happen while the Oystons were involved in any capacity.
That has all changed in recent weeks. BST committee members have met with BFCCT and we have started to plan how the Supporters’ Trust can assist in the work of the Community Trust both at the football club and in the town. The first fruit of that collaboration will come on May 4th, when BST volunteers will be assisting with Blackpool FC Community Trust’s Family Fun Event prior to the final home fixture of the season against Gillingham Town.
The Family Fun Event will take place in the North Stand Car Park from 3pm until Kick-Off at 5:30pm and is completely free of charge. There will be a variety of activities for all age groups to get involved with, from a bouncy castle and face painting to penalty shoot-outs and mega football on a giant inflatable pitch (and more to be announced). You do not need a match ticket to attend the fun day. However, BFCCT is able to provide almost 2000 free tickets, to local families that are involved with our current provision, to watch the game after the event, courtesy of sponsorship from Tower Insurance and 200 of those tickets will be available to the public through competitions running across social media platforms (further details to follow).
It has been a big concern for BST that the years of boycotting might have lost Blackpool a generation of fans. Events like the Family Fun Day are a great way to engage young people who have not been to watch Blackpool. As Ashley Hackett CEO of the Community Trust remarked: “We are always really excited to deliver this event, to give families in Blackpool the chance to enjoy some of our activities and also cheer on our first team. This is the fourth year we have delivered the event and we anticipate it being the biggest yet. This will hopefully be a platform to engage young people and their families to attend on a regular basis next season and in future years.” If you have children you are encouraged to bring them along to enjoy the Family Fun Event and make that connection with our football club – it could be the start of a lifetime affiliation.
In addition, in conjunction with Blackpool Food Bank, there will be a donation point for Tinned Foods, Pasta, Pasta Sauces, Tea, Coffee and Long Life Milk etc. in order to create emergency food parcels for Blackpool residents. As with our Christmas appeal, if you can help, please bring something along to donate on the day (again further details to follow).
The interim board of Blackpool FC is running a very tight ship at the moment. As stated last week, good revenue streams are vital which is why maximising bums on seats and merchandise sales is so important between now and the end of the season. It might be the reasoning behind putting a number of football club owned housing lots up for auction. It also illustrates why the volunteer force that continues to do such sterling work in cleaning up the stadium before and after home games is a valuable asset in the present straitened times.
The suggestion from some quarters that these ought to be paid jobs is understandable and once new owners are in place and the club’s finances have improved, that may well be the path forward, but right now it is not practical. Therefore BST will go on co-ordinating volunteer man (and woman) power to keep our stadium fit for use by Blackpool and visiting fans on match days. It is just one aspect of community involvement now we have got our club back and it exists as a matter of course in many a football league club up and down the country. Thank you to the hundreds who have already signed up to the volunteer force and given of their time. If you haven’t but would still like to do so, just email firstname.lastname@example.org to get yourself on the volunteers register.
That leaves issues of the match day experience, the importance of supporter liaison officers and structured engagement between club and supporters to be addressed next week. In the meantime, get on down to Bloomfield Road tomorrow and let’s cheer on the Mighty to victory against the Posh. Come on you Seasiders!